Automoto Network

General Motors Co’s Cruise has started charging fares for driverless rides in San Francisco, the company said on Thursday, a step towards commercialization of the service. Cruise earlier this month became the first company to secure a permit to charge for self-driving car rides in the U.S. city, after it overcame objections by local officials. […] June 27, 2022 at 01:15AM

DETROIT — Ford said late on Friday it will ask the U.S. Patent Office to rescind trademarks obtained by rival General Motors for the terms “Cruise” and “Super Cruise,” escalating a brawl GM began by suing Ford over its use of “Blue Cruise” for an automated driving system. The legal fight between the two Detroit […] August 15, 2021 at 06:48AM

DETROIT — General Motors and its Cruise robo-taxi subsidiary have filed a lawsuit to stop Ford from using the name “BlueCruise” to market its hands-free driving technology, the companies said on Saturday. In a statement released shortly after midnight Detroit time, GM said Ford’s use of the BlueCruise name infringed on GM’s Super Cruise trademark, […] July 26, 2021 at 06:49AM