Ford will request GM’s ‘Cruise’ and ‘Super Cruise’ trademarks be rescinded

DETROIT — Ford said late on Friday it will ask the U.S. Patent Office to rescind trademarks obtained by rival General Motors for the terms “Cruise” and “Super Cruise,” escalating a brawl GM began by suing Ford over its use of “Blue Cruise” for an automated driving system. The legal fight between the two Detroit […] August 15, 2021 at 06:48AM

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