BMW Motorrad goes on air with new website.
BMW Motorrad starts the new motorcycling season with a newly designed website. It showcases BMW Motorrad as a lifestyle brand with its promise “Make Life a Ride”, featuring a wide range of emotional content for a fascinating experience that will appeal not only to die-hard BMW fans. The areas of brand, product, lifestyle and cross-selling have been interlinked in intelligent, contemporary style, with purely static product showcasing now replaced by vibrant storytelling. This brings the entire BMW Motorrad range to life with even greater intensity. Each of the new product pages reflects the character of the segment in question, reinforced with captivating stories that focus on subjects such as stunt rider Chris Northover, Orlando Bloom’s custom bike, fascinating product highlights, current events and the latest lifestyle products. The structure of the new product pages is based on the kind of consultation talk a customer might typically experience at a BMW Motorrad dealershi