Expanding the portfolio: BMW Group acquires the ALPINA brand

Munich. The BMW Group welcomes a new addition to its portfolio, as the ALPINA brand becomes part of the company. The BMW Group will secure the rights to the ALPINA brand – bringing even greater diversity to its own luxury-car range. BMW AG and ALPINA Burkard Bovensiepen GmbH + Co. KG have reached an agreement […] March 11, 2022 at 06:02AM

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