Focus on customers: Volkswagen appoints Chief Experience Officer

“As a result of the increasing digitalization of cars, new interfaces to our customers are being created inside and outside their vehicles. Now more than ever before, an integrated customer experience and the rapid implementation of customers’ requirements have become a key differentiating factor,” says Ralf Brandstätter, CEO of the Volkswagen brand. “Volkswagen is evolving […] July 07, 2021 at 07:47AM